Meet the Founder: Rose Lu

A Global Trajectory
A graduate of the University of Toronto, Rose’s life and career trajectory spans Los Angeles, New York, Hong Kong, Toronto and Shanghai.
This global footprint, combined with her native fluency in English, Mandarin, and Shanghainese, allows her to navigate the cultural and business nuances of both worlds with ease.

Content Power & Digital Intelligence
She independently built and monetized a self-media ecosystem across Bilibili, Rednote (Xiaohongshu), and WeChat, generating $1M+ in revenue through pure organic content and engagement, with no team and no paid advertising. It is the proof-of-concept for Axis.
Her audience is China's next-generation urban professionals and innovators, aged 25 to 35: well-educated, global-minded, and representing the future of the country's cultural and economic influence. 300,000+ followers. 10M+ views.

Vision:
Axis is her answer: a subscription-based social media platform that brings Western content and culture to a globally minded Chinese audience, built on the same organic model she has already proven through her social media channel, establishing a direct channel between the world's two largest economies.

Featured Media & Press

I’m not here to follow trends,
I’m here to build the infrastructure for the next generation of global influence