Meet the Founder: Rose Lu
A Global Trajectory
A graduate of the University of Toronto, Rose’s life and career trajectory spans Los Angeles, New York, Hong Kong, Toronto and Shanghai.
This unique global footprint, combined with her native fluency in English, Mandarin, and Shanghainese, allows her to navigate the cultural and business nuances of both worlds with unparalleled ease.
She embodies the "bridge" that Axis represents: rooted in tradition, yet driving modern global discourse.
Content Power & Digital Intelligence
Rose’s expertise is anchored in real-world results. She independently built and monetized a self-media ecosystem across Bilibili, Rednote (Xiaohongshu), and WeChat, that serves as the proof-of-concept for Axis, generating $1M+ in revenue through pure organic engagement.
Her platform caters to a highly curated audience: China’s next-generation urban professionals and innovators (aged 25-35).
These are well-educated, global-minded individuals who represent the future of China’s cultural and economic influence. With 300,000+ followers and 10M+ views, she has demonstrated an unmatched ability to cultivate deep trust and loyalty within this high-value demographic.
Strategic Vision & Market Insight
Beyond digital metrics, Rose is a strategic observer of the "Cultural Intelligence" economy.
She specializes in decoding the invisible trends at the intersection of technology, consumer psychology, and traditional wisdom: market drivers that often go unnoticed by mainstream Western analysis.
Through Axis, she is scaling this vision into a sophisticated global network, providing the infrastructure for meaningful exchange between the world’s most forward-thinking leaders and China’s emerging visionaries.
Featured Media & Press
I’m not here to follow trends,
I’m not here to build another wellness or beauty company
I’m here to build the infrastructure for the next generation of global influence